How We SEO

Here are some of the SEO services Halpern Cowan can provide:

Keyword, Competitor & Market Landscape Analysis

In our analysis stage, we identify the most searched for and targeted keywords and phrases that relate directly to your business. Then, we research your competitors' digital assets for these phrases to see exactly what aspects of your website we would need to work on to get your site to rank more highly than theirs.  Next, we develop a campaign tailored to give you the highest rankings and to drive the most qualified traffic to your site.

On the Page Optimisation

"On the page" optimisation involves the implementation of SEO-friendly code and content on your website. Our team understand what search engines look for when they visit websites, and we will assess your current website code and content, identifying and correcting any issues, such as:

  • URL structure
  • Back links
  • Outbound links
  • Internal links
  • Page titles
  • Article titles
  • Meta descriptions
  • Headings
  • Image alt tags
  • Other content

Link Building

Our experts devise strategies to attract quality links to your website, to help improve your search engine visibility. Link building can be undertaken as part of a campaign or as a stand alone sourcing or link baiting activity.


During the analysis phase, we estimate the number of backlinks containing specific keywords required to reach your target positioning within search engine results. We take a look at your competitors' back-links and analyse their quantity and quality, and compare them to the links that drive traffic to your website. We build powerful links to your website from well regarded and authoritative sources, and all our links are quality controlled to ensure they meet our strict criteria.


Finally, we make sure to send you regular reports so you understand our process and can track your progress.

 

Content Management System (CMS) Optimisation

Many business' CMS platforms make it difficult for search engines to access and index the site's content, which results in lower search engine rankings. Our SEO-friendly CMS service, is designed to maximize search engine compatibility.  We'll recommend the appropriate CMS option for you so you can maintain the lowest possible costs and the highest ROI, whether that means optimising your existing CMS or changing your CMS so it is more search engine friendly.

 

Website Migration

If you are commissioning a new website, you'll want it to surpass the last version in both search engine ranking and customer experience. We'll expertly manage your server or website migration by:

  • Migrating well-ranked pages to the new URL structures, and moving content from pages that appear highly in search engine results to new domains
  • Examining and improving your existing website structure to make sure your visitors can find what they are looking for quickly and easily
  • Cleaning old and unwanted listings within search engine databases
  • Ensuring 404 errors are dealt with quickly and efficiently

 

Reporting

We install analytics tools behind the scenes on your website. Together, we can monitor traffic levels, sources of traffic, keywords used, pages visited, and a range of other quantifiable features. We provide you with ranking reports for keyword progress and link building reports, and we continuously use this data to improve your SEO campaign.

 

Capabilities

At Halpern Cowan, we've taken the time to find high calibre SEO specialists so you don't have to. We have a team of in-house talent including analysts, multi-lingual copy and content writers, link builders and strategists who build creative SEO solutions. We've handled multi-territory and multi-lingual SEO campaigns with keywords relevant to the host country, and we've optimised small boutique businesses who want to stand out in their niche and promote their unique brand and specific projects.

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