Herbalife

Background

Herbalife are a forward thinking global nutritional and weight management company. They recognise the importance of online brand reputation management and we were tasked with increasing traffic to their websites, increasing brand awareness and enhancing their positive brand image on a global basis.

Solution

Halpern Cowan are engaged on a number of SEO projects for Herbalife on an international scale, using multiple search engines and across several different countries in North America, Europe, the Middle East and Africa. These include the following:

  • Creation of relevant content sites to act as hubs of text content for targeted generic keywords
  • Utilising social media technology, including establishing a presence on Youtube, Facebook, Myspace, Twitter, Digg and entering a Wikipedia management
  • As this is an ongoing campaign, Halpern Cowan are currently migrating Herbalife's old websites to new, SEO-friendly site structures, which we will use to improve search performance in 2010

Results

Projects have been successful in meeting KPIs, including expanding brand presence and loyalty across territiries. Halpern Cowan have also helped Herbalife to attain and maintain their current 1st page search engine result position for their USA homepage, according to both brand and generic keywords.

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